Cybersecurity company Cheq estimates ad fraud at $23B in 2019; World Federation of Advertisers estimates 30% of ads are unseen by customers (Christopher Tolve/The Drum)
Cybersecurity company Cheq estimates ad fraud at $23B in 2019; World Federation of Advertisers estimates 30% of ads are unseen by customers — Global ad fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs …
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