How Spotify's vast access to mood-related data is valuable to brands and advertisers, allowing them to target its listening audience by their emotional states (Liz Pelly/The Baffler)
Liz Pelly / The Baffler:
How Spotify's vast access to mood-related data is valuable to brands and advertisers, allowing them to target its listening audience by their emotional states — Spotify pursues emotional surveillance for global profit — MUSIC IS EMOTIONAL, and so our listening often signals something deeply personal and private.
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