After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics (Allison Schiff/AdExchanger)

After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics (Allison Schiff/AdExchanger)

After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics (Allison Schiff/AdExchanger)

After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics (Allison Schiff/AdExchanger) https://ift.tt/2NdD0yD

Allison Schiff / AdExchanger:
After selling AppNexus to AT&T for $1.6B, Brian O'Kelley raises $10M for his new startup, CMDTY, to apply his adtech expertise to supply chain logistics  —  What does physical commodities trading have in common with programmatic advertising?  Quite a lot.


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