PayPal's $4B Honey acquisition is a bet on the affiliate model and loyalty programs, as it aims to control the starting point of a transaction alongside payment (Mike Jaconi/Business Insider)
PayPal's $4B Honey acquisition is a bet on the affiliate model and loyalty programs, as it aims to control the starting point of a transaction alongside payment (Mike Jaconi/Business Insider) https://ift.tt/39NcJiH
Mike Jaconi / Business Insider:
PayPal's $4B Honey acquisition is a bet on the affiliate model and loyalty programs, as it aims to control the starting point of a transaction alongside payment — The affiliate industry has long been seen as a thing of the past, but its business model, where businesses are paid for driving transactions …
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