Nonprofits say Facebook's donation tools let them reach big audiences with minimal effort, but give them "virtually useless" data on actual donors (Kurt Wagner/Bloomberg)
Nonprofits say Facebook's donation tools let them reach big audiences with minimal effort, but give them "virtually useless" data on actual donors (Kurt Wagner/Bloomberg) https://ift.tt/2wbV9FE
Kurt Wagner / Bloomberg:
Nonprofits say Facebook's donation tools let them reach big audiences with minimal effort, but give them “virtually useless” data on actual donors — - Groups weigh donor relations versus network's broad reach — Company's fundraising products have generated $3 billion
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