Recent deals like the iHeart Media's purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge)
Recent deals like the iHeart Media's purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge) https://ift.tt/2M1s34h
Ashley Carman / The Verge:
Recent deals like the iHeart Media's purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content — iHeart Media acquires Triton Digital for $230 million — iHeartMedia, the company behind podcasts like Stuff You Should Know and hundreds …
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