TikTok, Amazon, and others struggle to adopt China's livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior (Tracy Wen Liu/Wired)
TikTok, Amazon, and others struggle to adopt China's livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior (Tracy Wen Liu/Wired) https://bit.ly/3JUoxCB
Tracy Wen Liu / Wired:
TikTok, Amazon, and others struggle to adopt China's livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior — Selling over livestreams is a $40 billion business in China. But Americans just aren't responding.
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