How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop's launch in the country (Andrea Chang/Los Angeles Times)

How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop's launch in the country (Andrea Chang/Los Angeles Times)

How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop's launch in the country (Andrea Chang/Los Angeles Times)

How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop's launch in the country (Andrea Chang/Los Angeles Times) https://bit.ly/4irn8ns

Andrea Chang / Los Angeles Times:
How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop's launch in the country  —  From noon until midnight, Aaliyah Arnold sold products from her beauty brand, BossUp Cosmetics, during a TikTok livestream filmed in Culver City last month.


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