Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot)
Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot) https://bit.ly/4uvEYL0
Eddie Makuch / GameSpot:
Xbox chief strategy officer Matthew Ball said Game Pass lost “millions” of subscribers in the months following a 50% price hike announced in October 2025 — At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently …
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